The world premiere of the Audi Q4 e-tron
Published on: 24/03/2022
Audi is pressing forward with some expansive plans for electrification. In fact, at a recent world premiere that featured celebrity participants such as actors Olivia Wilde and Regé-Jean Page, the Four Rings presented the new Audi Q4 e-tron and Audi Q4 Sportback e-tron. These groundbreaking all-electric models represent the brand’s entry into premium e-mobility in the compact segment.
“In 2021, the electric offensive is gaining further momentum at Audi,” explained CEO Markus Duesmann at the second digital Celebration of Progress. “For the first time, more than half of all newly launched models in one year are electric. We are more than doubling the number of our all-electric models, from three to seven.
“Sustainability is of key importance for us, beyond the power source. That is why we wish to compensate the entire CO2 emissions resulting from the manufacture of the Q4 e-tron models. This means that all vehicles are to be delivered to our customers with a neutral carbon balance sheet.”
In addition to the Audi experts at the world premiere, moderator Steven Gätjen spoke to international guests about the vehicle and their personal attitudes to progress.
Actor Regé-Jean Page; filmmaker, actor and activist Olivia Wilde; and athletes Anna Gasser and Malaika Mihambo explained why the Audi Q4 e-tron is a car suited to everyday use in today’s world.
“It’s great to see that Audi acts,” noted Wilde. “The use of recycled materials and electric vehicles is a more sustainable choice. I’ve got the feeling that more and more like-minded people want to reduce their impact on the environment.”
The all-electric models currently available from Audi include the Audi e-tron and Audi e-tron Sportback, the sports models Audi e-tron GT and Audi RS e-tron GT. The Audi Q4 e-tron and Audi Q4 Sportback e-tron now expand that range.
By 2025, the company plans to introduce more than 20 all-electric models and to further extend its PHEV portfolio.
“Future is a philosophy for us,” summed Henrik Wenders, Head of Brand at AUDI AG. “The Audi Q4 e-tron symbolizes the next step on the path to the electric future of premium mobility, and stands for ‘Vorsprung durch Technik’. For customers entering the electric segment, too, we are putting our Audi values on the road and offering a high-quality Audi experience.”
To learn more or to build one of your own, visit the 2022 Audi Q4 e-tron showroom.
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