Audi House of Progress | Audi Canada
Elevated front view of Audi RS5 accelerating.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

The vehicle shown is a concept vehicle that is not available for production.

The vehicle shown is a concept vehicle that is not available for production.

The vehicle shown is a concept vehicle that is not available for production.

The vehicle shown is a concept vehicle that is not available for production.

Audi House of Progress

Montréal

A foundation was built, progress was achieved.

As one of the most progressive cities in Canada that has embraced the EV lifestyle, Montréal became the perfect backdrop to bring the Audi House of Progress experience to life.

Audi House of Progress

After a successful first stop in North America, Audi House of Progress delivered immersive experiences that brought Audi’s brand values to life for guests during its week-long duration. It culminated in a weekend of lively panel discussions with thought-leaders across multiple disciplines where we had meaningful conversations about the future of premium mobility.

Explore the series below and discover some key insights and highlights from our conversations.

A city building.

“Digitalization signifies a greater convenience, comfort and safety for users of mobility.”

– Nino Di Cara, Founder & President, Electric Autonomy

Interior view of an Audi concept vehicle.

The future is shaped by bold ideas, something readily demonstrated through the advancement of technology. But as we drive digitalization forward, it’s important that we remember the key – keeping people at the centre of every concept, initiative, and design. This is our conversation about technology and human centricity. Putting user experience at the heart of every innovation.

“Design really is the meshing of utility, function, and beauty. And that’s progress.”

– Omar Gandhi, Architect

Aerial view of an Audi concept vehicle on a lit-up stage.

The world and the way people interact with it is continuously evolving. As it does, human-centric design is imperative to solving real-world problems. It creates utility and prioritizes function, all while still being aesthetically pleasing. This is our conversation about the power of purposeful design and human connection. Shaping the spaces and places around us.


“How can we give a good quality of life to as many people as possible, but do it in a way that’s sustainable?”

– Chris Hadfield, Astronaut

View of a long corridor with the Audi House of Progress installation along the walls, leading towards an Audi vehicle.

From the discovery of insulin to wireless radio transmission, Canada has always been a nation of innovators. Achievements thought impossible just years ago have been brought to reality. It’s constant innovation that drives us to continually excel and perform at our best. This is our conversation about progressing towards a more sustainable world without compromise.

Audi logo.

“It’s the advent of a new technological revolution that’s going to be better for the planet.”

– Spencer Reeder, Director of Government Affairs & Sustainability, Audi of America

Side profile of an Audi concept vehicle parked on stage.

Amidst the challenges that surround global climate change, sustainability experts are using a lens of opportunity to move Canada towards its goal of net-zero emissions. It starts with innovation in sustainable practices that maintain or even improve our way of life while lessening our impact on the environment. This is our conversation about driving towards a better future – and how we can collectively get everyone on board.

“Without challenging the status quo, progress is impossible”

– Vito Paladino, President, Audi Canada

Rear-view of a group of panelists speaking at an Audi House of Progress event.

The Audi House of Progress Montréal delivered an immersive experience that showcased Audi’s vision for a better future. One driven by constant evolution and consistently pushing boundaries without compromise. One sparked by meaningful conversations with thought leaders across multiple disciplines. This is our conversation about reshaping the future of premium mobility, together.


Take part in progress. Go electric.

Contribute to a more sustainable world while not sacrificing the performance, innovative design and engineering of an Audi. Upgrade to Audi’s electric vehicle line-up today.

Close-up of the navigation display in the virutal cockpit of the Audi grandsphere concept.

Future navigation. The Audi grandsphere concept features frameless design that creates an immersive navigation experience for passengers.

The vehicle shown is a concept vehicle that is not available as a production vehicle.